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Publications
  • March 1983 (Revised November 1988)
  • Case
  • HBS Case Collection

Michael Bregman

By: Howard H. Stevenson and Richard O. von Werssowetz
  • Format:Print
  • | Pages:21
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Abstract

Michael Bregman has successfully opened pilot installations of two different restaurant concepts. He now must develop a strategy for growth, including decisions about fast or slow growth, use of company-owned versus franchised units, and how to use the different concepts. To do this, Michael must give particular consideration to the pros and cons of franchising.

Keywords

Decisions; Framework; Growth and Development Strategy; Franchise Ownership; Expansion

Citation

Stevenson, Howard H., and Richard O. von Werssowetz. "Michael Bregman." Harvard Business School Case 383-107, March 1983. (Revised November 1988.)

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