Publications
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  • August 1982 (Revised September 1991)
  • Case
  • HBS Case Collection

Rockwell International (A)

By: Michael E. Porter
  • Format:Print
  • | Pages:18
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Abstract

Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to change its competitive posture. Whether or not to put a plastic case meter on the market is a particularly visible decision issue. Designed for use in the early part of Industry and Competitive Analysis, to facilitate the understanding of industry structural analysis and the concept of generic strategies.

Keywords

Transformation; Decisions; Management Analysis, Tools, and Techniques; Markets; Industry Structures; Business Strategy; Competition; Manufacturing Industry; United States

Citation

Porter, Michael E. "Rockwell International (A)." Harvard Business School Case 383-019, August 1982. (Revised September 1991.)

About The Author

Michael E. Porter

Strategy
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