Publications
Publications
- August 1982 (Revised September 1991)
- HBS Case Collection
Rockwell International (A)
Abstract
Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to change its competitive posture. Whether or not to put a plastic case meter on the market is a particularly visible decision issue. Designed for use in the early part of Industry and Competitive Analysis, to facilitate the understanding of industry structural analysis and the concept of generic strategies.
Keywords
Transformation; Decisions; Management Analysis, Tools, and Techniques; Markets; Industry Structures; Business Strategy; Competition; Manufacturing Industry; United States
Citation
Porter, Michael E. "Rockwell International (A)." Harvard Business School Case 383-019, August 1982. (Revised September 1991.)