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Note on Advertising Effectiveness in the Beer Industry

By: Malcolm S. Salter
  • Format:Print
  • | Pages:6
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Keywords

Advertising Campaigns; Performance Effectiveness; Food and Beverage Industry

Citation

Salter, Malcolm S. "Note on Advertising Effectiveness in the Beer Industry." Harvard Business School Background Note 382-096, November 1987.

About The Author

Malcolm S. Salter

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