April 1981 (Revised March 1993)
Case
HBS Case Collection

General Electric: Strategic Position--1981

By: Francis Aguilar and Richard G. Hamermesh

Format:Print
| Pages:19

Abstract

Describes the introduction and evolution of General Electric's strategic planning system from the 1960s to Jack Welch's tenure. Allows discussion of the interplay of problems and circumstances to the evolution of the strategic planning system, and how Welch might use or alter the system to meet the challenge of growth.

Keywords

Strategic Planning; Growth Management

Citation

Aguilar, Francis, and Richard G. Hamermesh. "General Electric: Strategic Position--1981." Harvard Business School Case 381-174, April 1981. (Revised March 1993.)