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The Disposable Diaper Industry in 1974

By: Michael E. Porter
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

Describes the rapidly growing disposable diaper industry in 1974, a period in which Procter and Gamble's industry leadership faced strong challenges from Kimberly Clark, Johnson and Johnson, and Union Carbide. The latter two firms were in the process of entry into the industry. Focuses on the decision to enter the business, the barriers to entry, and the optimal reaction of going firms, in this case Procter and Gamble, to deter or impede entry. Software for this note is available (9-388-504).

Keywords

Market Entry and Exit; Competition; Consumer Products Industry

Citation

Porter, Michael E. "The Disposable Diaper Industry in 1974." Harvard Business School Background Note 380-175, April 1980. (Revised September 1985.)

About The Author

Michael E. Porter

Strategy
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