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  • March 1980 (Revised February 1987)
  • Case
  • HBS Case Collection

Sweco, Inc. (A)

By: Michael E. Porter and George S. Yip
  • Format:Print
  • | Pages:21
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Abstract

Describes Sweco's decision about whether to enter the mud-processing equipment industry (used in oil well drilling). This is an internal entry decision, and the case describes Sweco's existing businesses as well as the mud-processing industry and competitors. The case contains enough data to calculate the costs of entry in the new industry, and to forecast the reactions of existing firms to the entry.

Keywords

Cost vs Benefits; Decisions; Forecasting and Prediction; Cost; Data and Data Sets; Market Entry and Exit; Competition

Citation

Porter, Michael E., and George S. Yip. "Sweco, Inc. (A)." Harvard Business School Case 380-167, March 1980. (Revised February 1987.)

About The Author

Michael E. Porter

Strategy
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