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  • December 7, 1999
  • Article
  • Harvard Business School Working Knowledge

Henry Heinz and Brand Creation in the Late Nineteenth Century

By: Nancy F. Koehn
  • Format:Print
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Keywords

Brands and Branding; Food and Beverage Industry

Citation

Koehn, Nancy F. "Henry Heinz and Brand Creation in the Late Nineteenth Century." Harvard Business School Working Knowledge (December 7, 1999).

About The Author

Nancy F. Koehn

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