Faculty & Research
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Publications
  • January–February 1997
  • Article
  • Harvard Business Review

The Coming Battle for Customer Information

By: John Hagel III and Jeffrey F. Rayport
  • Format:Print
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Citation

Hagel, John, III, and Jeffrey F. Rayport. "The Coming Battle for Customer Information." Harvard Business Review 75, no. 1 (January–February 1997): 53–65.

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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