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  • January–February 1997
  • Article
  • Harvard Business Review

The Coming Battle for Customer Information

By: John Hagel III and Jeffrey F. Rayport
  • Format:Print
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Citation

Hagel, John, III, and Jeffrey F. Rayport. "The Coming Battle for Customer Information." Harvard Business Review 75, no. 1 (January–February 1997): 53–65.
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About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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More from the Authors

    • March 2022
    • Faculty Research

    Anomalie (C) – An Interview with Leslie Voorhees

    By: Jeffrey F. Rayport and Thomas O. Jones
    • 30 Nov 2021
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    TikTok: Super App or Supernova?

    By: Jeffrey F. Rayport and Brian Kenny
    • November 2021
    • Faculty Research

    Seeding and Selling Asana

    By: Jeffrey F. Rayport, Tom Quinn, Amram Migdal and Susie Ma
More from the Authors
  • Anomalie (C) – An Interview with Leslie Voorhees By: Jeffrey F. Rayport and Thomas O. Jones
  • TikTok: Super App or Supernova? By: Jeffrey F. Rayport and Brian Kenny
  • Seeding and Selling Asana By: Jeffrey F. Rayport, Tom Quinn, Amram Migdal and Susie Ma
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