Publications
Publications
  • October 30, 2000
  • Article
  • Harvard Business School Working Knowledge

Building a Powerful Prestige Brand

By: Nancy F. Koehn
  • Format:Print
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Keywords

Brands and Branding

Citation

Koehn, Nancy F. "Building a Powerful Prestige Brand." Harvard Business School Working Knowledge (October 30, 2000).

About The Author

Nancy F. Koehn

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