April 1979 (Revised June 1988)
Case
HBS Case Collection

Chain Saw Industry in 1978

By: Michael E. Porter and David J. Collis

Format:Print
| Language:English
| Pages:21

Abstract

For use on the second day of a two-day sequence on the U.S. chain saw industry. Describes the evolution of the industry since 1974. Illustrates issues in industry evolution, the forces causing evolution, and the strategic issues raised by evolution. The discussion can center around understanding the 1974-78 time period, and then on an analysis of the future. The class can be asked to take the perspective of different major competitors.