Publications
Publications
  • February 2001
  • Article
  • Journal of Marketing Research (JMR)

Transaction Decoupling: How Price Bundling Affects the Decision to Consume

By: Dilip Soman and J. T. Gourville
  • Format:Print
  • | Pages:15
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Keywords

Price; Decision Making

Citation

Soman, Dilip, and J. T. Gourville. "Transaction Decoupling: How Price Bundling Affects the Decision to Consume." Journal of Marketing Research (JMR) 38, no. 1 (February 2001): 30–44.

About The Author

John T. Gourville

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