August 1977 (Revised April 1987)
Case
HBS Case Collection

Crown Cork & Seal Co., Inc.

By: Richard G. Hamermesh, Karen Gordon Mills and John P. Reed

Format:Print
| Language:English
| Pages:21

Abstract

Describes the technical, economic, and competitive trends in the metal container industry. The strategy of Crown Cork and Seal is then described in relation to these trends. Focuses on two immediate threats to Crown's strategy: the future of aerosol cans, given the ozone problem; and the impact of the banning of nonreturnable containers.

Keywords

Business Strategy; Industry Structures; Environmental Sustainability; Trends; Manufacturing Industry

Citation

Hamermesh, Richard G., Karen Gordon Mills, and John P. Reed. "Crown Cork & Seal Co., Inc." Harvard Business School Case 378-024, August 1977. (Revised April 1987.)