Publications
Publications
  • autumn 1998
  • Article
  • Journal of Interactive Marketing

Case Study: Dell Online

By: V. Kasturi Rangan and Marie Bell
  • Format:Print
ShareBar

Keywords

Technology; Computer Industry

Citation

Rangan, V. Kasturi, and Marie Bell. "Case Study: Dell Online." Journal of Interactive Marketing 12, no. 4 (autumn 1998).

About The Author

V. Kasturi Rangan

Marketing
More Publications

More from the Authors