Publications
Publications
- August 1973 (Revised September 1986)
- HBS Case Collection
DAAG Europe (A)
By: Francis Aguilar
Abstract
Company must decide whether to raise prices and tighten consumer credit in light of its strategy to rationalize production, introduce a new line of model elevators and increase its market share. Points up the interrelationships of the different functional areas within a corporate strategy and to some extent the time frame associated with strategic change.
Keywords
Change; Credit; Price; Policy; Business or Company Management; Marketing Strategy; Product Launch; Business Strategy; Industrial Products Industry; Europe
Citation
Aguilar, Francis. "DAAG Europe (A)." Harvard Business School Case 374-037, August 1973. (Revised September 1986.)