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Casebook | 2002

Creating Business Advantage in the Information Age

by Lynda M. Applegate, Robert D. Austin and F. Warren McFarlan

Keywords: Competitive Advantage; Information Industry;

Format: Print

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Citation:

Applegate, Lynda M., Robert D. Austin, and F. Warren McFarlan. Creating Business Advantage in the Information Age. Boston, MA: McGraw-Hill, 2002.

About the Authors

Lynda M. Applegate

Baker Foundation Professor, Sarofim-Rock Professor of Business Administration, Emerita

Entrepreneurial Management

General Management

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F. Warren McFarlan

T.J. Dermot Dunphy Baker Foundation Professor of Business Administration, Emeritus

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