Publications
Publications

Creating Business Advantage in the Information Age

By: Lynda M. Applegate, Robert D. Austin and F. Warren McFarlan
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Keywords

Competitive Advantage; Information Industry

Citation

Applegate, Lynda M., Robert D. Austin, and F. Warren McFarlan. Creating Business Advantage in the Information Age. Boston, MA: McGraw-Hill, 2002.

About The Authors

Lynda M. Applegate

Entrepreneurial Management
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F. Warren McFarlan

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