Publications
Publications
  • December 2000
  • Article
  • Journal of Global Marketing

Market-Focused Organizational Transformation in China

By: Rohit Deshpandé and John U. Farley
  • Format:Print
  • | Pages:29
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Keywords

Markets; Organizations; Transformation; China

Citation

Deshpandé, Rohit, and John U. Farley. "Market-Focused Organizational Transformation in China." Global Markeing in Greater China Journal of Global Marketing 14, nos. 1-2 (December 2000): 7–35.

About The Author

Rohit Deshpande

Marketing
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