Using Market Knowledge

Keywords

Deshpandé, Rohit, ed. Using Market Knowledge. Thousand Oaks, CA: SAGE Publications, 2000.

Marketing

- June 2024
- Faculty Research
The Venice Biennale

By: Rohit Deshpandé and David Allen
- April 2024
- Faculty Research
Zegna

By: Rohit Deshpandé, Dante Roscini and James Barnett
- March 2024 (Revised April 2024)
- Faculty Research
Out of Hand Theater: Monetizing Creativity

By: Christina Wallace, Henry McGee, Rohit Deshpandé and Max Hancock