Publications
Publications
- September 1972 (Revised April 1984)
- HBS Case Collection
Crown Cork & Seal and the Metal Container Industry
By: Joseph L. Bower
Abstract
Discusses the technical, economic, and packaging trends in the metal container industry, and the impact of these trends on major companies within the industry. Shows the response of Crown Cork & Seal Co. to these trends. Based on Crown Cork & Seal Co. and Note on the Metal Container Industry by W.D. Guth and J.S. Garrison.
Keywords
Citation
Bower, Joseph L. "Crown Cork & Seal and the Metal Container Industry." Harvard Business School Case 373-077, September 1972. (Revised April 1984.)