Faculty & Research
Publications
Publications
  • March 2001
  • Article
  • Journal of Consumer Research

Consumer Research for Consumers

By: Max Bazerman
  • Format:Print
  • | Pages:6
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Keywords

Customers; Research

Citation

Bazerman, Max. "Consumer Research for Consumers." Journal of Consumer Research 27, no. 4 (March 2001): 499–504. (Reprinted in F. Maidment (Ed.) Powerweb: Introduction to Business, McGraw-Hill, 2003.)

About The Author

Max H. Bazerman

Negotiation, Organizations & Markets
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