Publications
Publications
  • spring 2001
  • Article
  • Journal of Interactive Marketing

Banner Advertising: Measuring Effectiveness and Optimizing Placement

By: John Deighton and Lee Sherman
  • Format:Print
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Keywords

Advertising; Measurement and Metrics

Citation

Deighton, John, and Lee Sherman. "Banner Advertising: Measuring Effectiveness and Optimizing Placement." Journal of Interactive Marketing 15, no. 2 (spring 2001).

About The Author

John A. Deighton

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