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Publications
Publications
  • spring 2001
  • Article
  • Journal of Interactive Marketing

Banner Advertising: Measuring Effectiveness and Optimizing Placement

By: John Deighton and Lee Sherman
  • Format:Print
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Keywords

Advertising; Measurement and Metrics

Citation

Deighton, John, and Lee Sherman. "Banner Advertising: Measuring Effectiveness and Optimizing Placement." Journal of Interactive Marketing 15, no. 2 (spring 2001).
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About The Author

John A. Deighton

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More from the Authors
  • The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation By: John A. Deighton and Leora Kornfeld
  • The Internet's Effects on Consumption: Useful, Harmful, Playful By: John A. Deighton and Leora Kornfeld
  • Sonder Holdings Inc: Using Technology to Solve Hospitality’s Frictions By: John Deighton and Leora Kornfeld
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