Publications
Publications
- 1999
- Marketing Issues in Transnational Economies
Reliability in Measuring Market Orientation and Financial Performance in Transition Economies
By: R. Deshpande and J. U. Farley
Keywords
Developing Countries and Economies; Markets; Finance; Performance Evaluation; Measurement and Metrics
Citation
Deshpande, R., and J. U. Farley. "Reliability in Measuring Market Orientation and Financial Performance in Transition Economies." In Marketing Issues in Transnational Economies, edited by R. Batra, 127–138. Boston: Kluwer Academic Publishers, 1999.