Faculty & Research
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Publications
  • 1999
  • Chapter
  • Marketing Issues in Transnational Economies

Reliability in Measuring Market Orientation and Financial Performance in Transition Economies

By: R. Deshpande and J. U. Farley
  • Format:Print
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Keywords

Developing Countries and Economies; Markets; Finance; Performance Evaluation; Measurement and Metrics

Citation

Deshpande, R., and J. U. Farley. "Reliability in Measuring Market Orientation and Financial Performance in Transition Economies." In Marketing Issues in Transnational Economies, edited by R. Batra, 127–138. Boston: Kluwer Academic Publishers, 1999.

About The Author

Rohit Deshpande

Marketing
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