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  • Article
  • Journal of Marketing Research (JMR)

Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior

By: Doug Bowman and Das Narayandas
  • Format:Print
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Keywords

Management; Customers; Contracts; Production; Behavior

Citation

Bowman, Doug, and Das Narayandas. "Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior." Journal of Marketing Research (JMR) 38, no. 3 (August 2001).

About The Author

Das Narayandas

Marketing
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