Publications
Publications
  • April 1999 (Revised September 2001)
  • Case
  • HBS Case Collection

Penelope's Personal Pocket Phones

By: Paul A. Gompers
  • Format:Print
  • | Pages:2
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Abstract

Provides students with an opportunity to use simple real options analysis to value a startup. Penelope Phillips is deciding whether to start a company to make wireless phones. Students get experience using traditional discounted cash flow valuation and a real options approach.

Keywords

Valuation; Entrepreneurship; Business Startups; Mobile and Wireless Technology; Capital Budgeting; Corporate Finance; Manufacturing Industry; Electronics Industry

Citation

Gompers, Paul A. "Penelope's Personal Pocket Phones." Harvard Business School Case 299-004, April 1999. (Revised September 2001.)

About The Author

Paul A. Gompers

Entrepreneurial Management
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