Publications
Publications
  • July–August 2000
  • Article
  • Harvard Business Review

Rocket-Science Retailing Is Almost Here: Are You Ready?

By: Marshall L. Fisher, A. Raman and Anna McClelland
  • Format:Print
  • | Pages:10
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Keywords

Science; Sales

Citation

Fisher, Marshall L., A. Raman, and Anna McClelland. "Rocket-Science Retailing Is Almost Here: Are You Ready?" Harvard Business Review 78, no. 4 (July–August 2000): 115–124.

About The Author

Ananth Raman

Technology and Operations Management
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