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• Article | Harvard Business Manager | May 2018

  Was kostet die Zeit?

  Stefan H. Thomke, Daniela Beyersdorfer and Christina Kestel

  Keywords: Pricing strategy; innovation management; watches; marketing of innovations;

  Citation:

  Thomke, Stefan H., Daniela Beyersdorfer, and Christina Kestel. "Was kostet die Zeit?" Harvard Business Manager (May 2018), 90–96.  View Details

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• Case | HBS Case Collection | April 2018

  Ferrari

  Stefan Thomke, Elena Corsi and Ashok Nimgade

  Ferrari is among the world’s most powerful brands, but how the company operates has remained mysterious. The case reveals the inner workings of the company—the Ferrari Way—from the way it designs, produces, and markets its cars, to how its leadership team is driving future growth. Central to Ferrari’s strategy is its response to disruptive changes in the automotive industry and their impact on the company’s products and brand.

  Keywords: Business Strategy; Growth; innovation; technology adoption; Product Design; Business Strategy; Technological Innovation; Operations; Management; Growth and Development; Auto Industry;

  Citation:

  Thomke, Stefan, Elena Corsi, and Ashok Nimgade. "Ferrari." Harvard Business School Case 618-047, April 2018.  View Details

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• Teaching Note | HBS Case Collection | August 2001 (Revised November 2017)

  IDEO

  Stefan Thomke

  Teaching Note for (600-143).

  Citation:

  Thomke, Stefan. "IDEO." Harvard Business School Teaching Note 602-060, August 2001. (Revised November 2017.)  View Details

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