Publications
Publications
  • 1996
  • Chapter
  • Strategic Management of Technology and Innovation

BMW AG: The Digital Auto Project

By: S. Thomke and A. Nimgade
  • Format:Print
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Keywords

Information Technology; Auto Industry; Information Technology Industry; Germany

Citation

Thomke, S., and A. Nimgade. "BMW AG: The Digital Auto Project." In Strategic Management of Technology and Innovation. 2nd ed. by R. Burgelman, M. A. Maidique, and S. C. Wheelwright. Burr Ridge, IL: Irwin/McGraw-Hill, 1996.

About The Author

Stefan H. Thomke

Technology and Operations Management
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