Publications
Publications
  • 1997
  • Chapter
  • Managing Strategic Innovation and Change

Managing Innovation in the Transnational Corporation

By: Christopher A. Bartlett and Sumantra Ghoshal
  • Format:Print
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Keywords

Innovation and Management; Multinational Firms and Management

Citation

Bartlett, Christopher A., and Sumantra Ghoshal. "Managing Innovation in the Transnational Corporation." In Managing Strategic Innovation and Change, edited by P. Anderson and M. Tushman, 452–476. New York: Oxford University Press, 1997.

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