Publications
Publications
- June 1997 (Revised February 2012)
- HBS Case Collection
A Note on Franchising
By: Paul A. Gompers and Catherine M. Conneely
Abstract
Examines the motivations for franchising. Examines the academic literature in the area and draws implications for franchising patterns. Also provides data on franchising patterns.
Keywords
Citation
Gompers, Paul A., and Catherine M. Conneely. "A Note on Franchising." Harvard Business School Background Note 297-108, June 1997. (Revised February 2012.)