Publications
Publications
  • May 2001
  • Article
  • Management Science

Parallel and Sequential Testing of Design Alternatives

By: C. Loch, C. Terwiesch and S. Thomke
  • Format:Print
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Keywords

Design

Citation

Loch, C., C. Terwiesch, and S. Thomke. "Parallel and Sequential Testing of Design Alternatives." Management Science 47, no. 5 (May 2001).

About The Author

Stefan H. Thomke

Technology and Operations Management
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