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  • 2002
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  • Digital Marketing: Global Strategies from the World's Leading Experts

Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies

By: Stephen P. Bradley and Eric K. Clemons
  • Format:Print
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Keywords

Internet and the Web; Risk and Uncertainty; Strategy

Citation

Bradley, Stephen P., and Eric K. Clemons. "Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies." Chap. 4 in Digital Marketing: Global Strategies from the World's Leading Experts, edited by Jerry Wind and Vijay Mahajan, 78–101. New York: John Wiley & Sons, 2002.
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About The Author

Stephen P. Bradley

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    • October 2010 (Revised January 2012)
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  • It's a Social World By: Stephen P. Bradley and Nancy Bartlett
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  • Book Publishing in 2010 By: Stephen P. Bradley and Nancy Bartlett
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