Faculty & Research
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Publications
  • 2002
  • Chapter
  • Digital Marketing: Global Strategies from the World's Leading Experts

Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies

By: Stephen P. Bradley and Eric K. Clemons
  • Format:Print
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Keywords

Online Technology; Risk and Uncertainty; Strategy

Citation

Bradley, Stephen P., and Eric K. Clemons. "Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies." Chap. 4 in Digital Marketing: Global Strategies from the World's Leading Experts, edited by Jerry Wind and Vijay Mahajan, 78–101. New York: John Wiley & Sons, 2002.

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