Publications
Publications
- September 1996 (Revised April 1997)
- HBS Case Collection
GO Corporation
By: Josh Lerner, Thomas J. Kosnik, Tarek AbuZayyad and Paul C. Yang
Abstract
GO faces a crisis in March 1991 when Microsoft announces the introduction of a competing operating system for pen-based computers. GO's managers must work with its venture financers, Kleiner Perkins, to redesign its financing, alliance, and product development strategies.
Keywords
Value Creation; Technology Platform; Competition; Private Equity; Adaptation; Crisis Management; Information Technology Industry; Computer Industry
Citation
Lerner, Josh, Thomas J. Kosnik, Tarek AbuZayyad, and Paul C. Yang. "GO Corporation." Harvard Business School Case 297-021, September 1996. (Revised April 1997.)
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