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Article | Harvard Business Review | September–October 1995

The New Logic of High Tech R&D

by G. P. Pisano and S. C. Wheelwright

Keywords: Research and Development;

Format: Print

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Citation:

Pisano, G. P., and S. C. Wheelwright. "The New Logic of High Tech R&D." Harvard Business Review 73, no. 5 (September–October 1995).

About the Authors

Harry E. Figgie, Jr. Professor of Business Administration
Senior Associate Dean for Faculty Development

Technology and Operations Management

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Steven C. Wheelwright

Edsel Bryant Ford Professor of Business Administration, Emeritus

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