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• Case | HBS Case Collection | January 2020 (Revised March 2020)

  LOLA: Do You Know What's in Your Tampon?

  Leonard A. Schlesinger and Aldo Sesia

  LOLA is a direct-to-consumer (DTC) business launched in 2015. What started as a company to provide women with organic and transparent material-labeled tampons via a subscription model, had, by 2019 evolved to include additional menstrual and sexual wellness products. LOLA’s leadership wanted women to come to the company for all of their reproductive health needs (including information and a place to engage in conversation) from menstruation through menopause and beyond. Heading into 2020, LOLA cofounders have determined that to grow the business they need to go beyond the company’s current DTC model and have products available in retail stores. The challenge, however, is finding the right retailers to partner with that will help to add value to the brand and not detract from it. The case provides background on the cofounders, the company’s start, and evolution, and the challenges of moving beyond DTC.

  Keywords: direct-to-consumer; channels; Disruption; Business Model; Brands and Branding; Online Technology; Strategy; Retail Industry; United States; Canada;

  Citation:

  Schlesinger, Leonard A., and Aldo Sesia. "LOLA: Do You Know What's in Your Tampon?" Harvard Business School Case 320-015, January 2020. (Revised March 2020.)  View Details

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• Case | HBS Case Collection | December 2019 (Revised January 2020)

  Boll & Branch

  Leonard A. Schlesinger and Mel Martin

  Boll & Branch is a direct-to-consumer (DTC) business launched in 2015. It was the first Fair-Trade Certified manufacturer of linens. The case provides background on the company, its start, business model, and evolution through 2019.

  Keywords: direct-to-consumer; channels; Disruption; Business Model; Brands and Branding; Online Technology; Strategy; Retail Industry; United States; Canada;

  Citation:

  Schlesinger, Leonard A., and Mel Martin. "Boll & Branch." Harvard Business School Case 320-052, December 2019. (Revised January 2020.)  View Details

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• Case | HBS Case Collection | January 2020

  The June Oven

  Leonard A. Schlesinger and Christian Godwin

  The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June Oven was potentially large. The June Oven was primarily a direct-to-consumer product, available through the company’s own website, but it was available through some retail stores. June faced challenges from a relative decline in retail sales, the turn to online shopping, potential smart oven competitors, macroeconomic factors such as the U.S. China trade war, and internal problems such as software malfunctions.

  Keywords: Business Ventures; Trends; Customers; Design; Entrepreneurship; Food; Goods and Commodities; Innovation and Invention; Marketing; Brands and Branding; Demand and Consumers; Distribution; Product Development; Sales; Technology; Internet; Software; Consumer Products Industry; Retail Industry; Technology Industry; Electronics Industry; Manufacturing Industry; United States;

  Citation:

  Schlesinger, Leonard A., and Christian Godwin. "The June Oven." Harvard Business School Case 320-067, January 2020.  View Details

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