Publications
Publications
  • 1999
  • Chapter
  • Financial Times Mastering Marketing: The Complete MBA Companion in Marketing

Digital Media: Cutting Through the Hype

By: J. A. Deighton and Patrick Barwise
  • Format:Print
ShareBar

Keywords

Media; Technology; Media and Broadcasting Industry; Technology Industry

Citation

Deighton, J. A., and Patrick Barwise. "Digital Media: Cutting Through the Hype." In Financial Times Mastering Marketing: The Complete MBA Companion in Marketing, edited by Tim Dickson. London: Pearson Education, 1999.

About The Author

John A. Deighton

More Publications

More from the Authors