Publications
Publications
- 2002
- Digital Marketing: Global Strategies from the World's Leading Experts
Digital Marketing Communication
By: J. A. Deighton and Patrick Barwise
Keywords
Citation
Deighton, J. A., and Patrick Barwise. "Digital Marketing Communication." In Digital Marketing: Global Strategies from the World's Leading Experts, edited by Jerry Wind and Vijay Mahajan. New York: John Wiley & Sons, 2002.