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Publications
  • 1994
  • Chapter
  • The Portable MBA in Strategy

Mapping the Business Landscape

By: Pankaj Ghemawat and David J. Collis
  • Format:Print
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Keywords

Business Ventures; Supply and Industry

Citation

Ghemawat, Pankaj, and David J. Collis. "Mapping the Business Landscape." In The Portable MBA in Strategy, edited by Liam Fahey and Robert M. Randall, pp.171–188. New York: John Wiley & Sons, 1994.

About The Author

David J. Collis

Strategy
→More Publications

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More from the Authors
  • #FutureFresenius: 'Committed to Life' in 2024 and Beyond (B) By: David J. Collis, Benjamin C. Esty and Haisley Wert
  • #FutureFresenius: Implementing a New Strategy to Transform the Company and Advance Patient Care By: David J. Collis, Benjamin C. Esty and Haisley Wert
  • Less Is More: Will Aldi's Expansion Plans Pay Off in a Crowded U.S. Grocery Market? By: David Collis and Haisley Wert
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