Publications
Publications
  • August 2000
  • Article
  • Journal of Marketing Research (JMR)

Building Store Loyalty Through Store Brands

By: Marcel Corstjens and R. Lal
  • Format:Print
  • | Pages:11
ShareBar

Keywords

Brands and Branding; Customer Relationship Management

Citation

Corstjens, Marcel, and R. Lal. "Building Store Loyalty Through Store Brands." Journal of Marketing Research (JMR) 37, no. 3 (August 2000): 281–291.

About The Author

Rajiv Lal

Marketing
More Publications

More from the Authors