Publications
Publications
- October 1994 (Revised January 2007)
- HBS Case Collection
Goodyear Tire & Rubber Company, 1986
By: Timothy A. Luehrman and Joanne C. Chng
Abstract
Goodyear's transition to radial tires from bias and bias-belted tires was difficult and expensive, but successful. Afterward, in 1983, the company embarked on a major diversification program. Three years later, after investments exceeding $1 billion in oil and gas pipelines and reserves, Goodyear was attacked by a corporate "raider" and is considering abandoning its diversification program in favor of a highly leveraged restructuring.
Keywords
Citation
Luehrman, Timothy A., and Joanne C. Chng. "Goodyear Tire & Rubber Company, 1986." Harvard Business School Case 295-033, October 1994. (Revised January 2007.)