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Broken Promises: An Unconventional View of What Went Wrong at IBM

By: D. Q. Mills and G. B. Friesen
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Keywords

Corporate Strategy; Failure

Citation

Mills, D. Q., and G. B. Friesen. Broken Promises: An Unconventional View of What Went Wrong at IBM. Boston, MA: Harvard Business School Press, 1996.

About The Author

D. Quinn Mills

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