Publications
Publications
- August 1992
- Journal of Marketing Research (JMR)
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
By: C Moorman, G. Zaltman and Rohit Deshpandé
Keywords
Citation
Moorman, C., G. Zaltman, and Rohit Deshpandé. "Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations." Journal of Marketing Research (JMR) 29, no. 3 (August 1992): 314–28.