Publications
Publications
  • August 1992
  • Article
  • Journal of Marketing Research (JMR)

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

By: C Moorman, G. Zaltman and Rohit Deshpandé
  • Format:Print
  • | Pages:15
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Keywords

Markets; Research; Relationships; Trust; Organizations

Citation

Moorman, C., G. Zaltman, and Rohit Deshpandé. "Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations." Journal of Marketing Research (JMR) 29, no. 3 (August 1992): 314–28.

About The Authors

Gerald Zaltman

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Rohit Deshpande

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