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Factors Affecting Trust in Market Research Relationships

By: C Moorman, R. Deshpande and G. Zaltman
  • Format:Print
  • | Pages:21
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Keywords

Trust; Markets; Research; Relationships

Citation

Moorman, C., R. Deshpande, and G. Zaltman. "Factors Affecting Trust in Market Research Relationships." Journal of Marketing 57, no. 1 (January 1993): 81–101.

About The Authors

Rohit Deshpande

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Gerald Zaltman

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