Publications
Publications
  • 1993
  • Chapter
  • The Rise and Fall of Mass Marketing

The Fourth Phase of Marketing: The History of Marketing and the Business World Today

By: R. S. Tedlow
  • Format:Print
ShareBar

Keywords

Marketing

Citation

Tedlow, R. S. "The Fourth Phase of Marketing: The History of Marketing and the Business World Today." In The Rise and Fall of Mass Marketing, edited by G. Jones and R. S. Tedlow. London: Routledge, 1993.

About The Author

Richard S. Tedlow

More Publications

More from the Author