Publications
Publications
- February 2001
- Harvard Business Review
Enlightened Experimentation: The New Imperative for Innovation
By: Stefan Thomke
Keywords
Citation
Thomke, Stefan. "Enlightened Experimentation: The New Imperative for Innovation." Harvard Business Review 79, no. 2 (February 2001). (Reprinted in Harvard Business Review on Innovation. Boston, MA: Harvard Business School Press, 2001.)