Publications
Publications
  • 1991
  • Chapter
  • Strategic Marketing Management

Marketing Planning and Organization

By: R. J. Dolan and A. J. Silk
  • Format:Print
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Keywords

Marketing; Planning; Organizational Design

Citation

Dolan, R. J., and A. J. Silk. "Marketing Planning and Organization." In Strategic Marketing Management, by R. J. Dolan. Boston: Harvard Business School Press, 1991.

About The Author

Robert J. Dolan

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