Publications
Publications
- 1993
- Harvard Business Manager
Interactive Marketing: Exploiting the Age of Addressability
By: R. C. Blattberg and J. A. Deighton
Keywords
Citation
Blattberg, R. C., and J. A. Deighton. "Interactive Marketing: Exploiting the Age of Addressability." Harvard Business Manager 15, no. 1 (1993): 5–14.