Publications
Publications
- fall 1991
- MIT Sloan Management Review
Interactive Marketing: Exploiting the age of Addressability
By: J. A. Deighton and R. C. Blattberg
Keywords
Citation
Deighton, J. A., and R. C. Blattberg. "Interactive Marketing: Exploiting the age of Addressability." MIT Sloan Management Review 33, no. 1 (fall 1991): 5–14.