Publications
Publications
  • July – August 1996
  • Article
  • Harvard Business Review

Manage Marketing by the Customer Equity Test

By: Robert C. Blattberg and J. A. Deighton
  • Format:Print
  • | Pages:9
ShareBar

Keywords

Marketing; Customers

Citation

Blattberg, Robert C., and J. A. Deighton. "Manage Marketing by the Customer Equity Test." Harvard Business Review 74, no. 4 (July–August 1996): 136–144.

About The Author

John A. Deighton

More Publications

More from the Authors