Publications
Publications
  • November 9, 1998
  • Article
  • Financial Times

Digital Media: Cutting through the Hype

By: J. A. Deighton and Patrick Barwise
  • Format:Print
  • | Pages:3
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Keywords

Media

Citation

Deighton, J. A., and Patrick Barwise. "Digital Media: Cutting through the Hype." Mastering Marketing Financial Times (November 9, 1998), 2–4.

About The Author

John A. Deighton

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