Publications
Publications
  • 1999
  • Chapter
  • The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

Integrated Marketing Communications in Practice

By: John Deighton
  • Format:Print
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Keywords

Marketing Communications; Integration

Citation

Deighton, John. "Integrated Marketing Communications in Practice." Chap. 33 in The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications, edited by John Philip Jones, 339–355. Thousand Oaks, CA: Sage Publications, 1999.

About The Author

John A. Deighton

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