Publications
Publications
- 1999
- Marketing Science
When and How Is the Internet Likely to Decrease Price Competition
By: R. Lal and M. Sarvary
Keywords
Citation
Lal, R., and M. Sarvary. "When and How Is the Internet Likely to Decrease Price Competition." Marketing Science 18, no. 4 (1999): 485–503. (Nominated for John D. C. Little Award Given annually to the best marketing paper published in Marketing Science or Management Science presented by INFORMS Society for Marketing Science.)